Privacy Policy

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Fuel Rewards® Program Privacy Policy  |  Dining Program Privacy Policy

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Last updated: May 6, 2020

Excentus Privacy Policy

The Fuel Rewards® Program, owned and operated by Excentus Corporation (referred to herein as “Fuel Rewards Program”, “we”, “our”, or “us”) and its affiliates recognizes the importance of protecting the personal information we may collect from visitors, users, consumers, and any other individual or entity (“Users”, “you”, or “your”). This Privacy Policy applies to data collection and privacy practices of the Fuel Rewards® Program and when we collect personal information through your use of the website, [], and other Fuel Rewards® Program-related sites, software, mobile applications, mobile websites, and applications accessible on or by any top-level Fuel Rewards® Program domain owned by us (each, a “Site” and collectively the “Sites”), through our social media pages that we control, and through email messages that we may send to you (collectively, the “Services”). Please note that this Privacy Policy excludes services that state that they are offered under a different privacy policy.

Our Privacy Policy explains: (1) what information we collect; (2) why we collect it; (3) how we use that information; (4) how we may share it; and (5) the choices we offer, including how to access and delete information. Specifically, our Privacy Policy covers the following topics:

1. When This Privacy Policy Applies
2. Website Terms of Use
3. Information We Collect
4. Information Collected Related to California Residents
5. How We Use Information We Collect
6. Sale of Personal Information
7. Cookies and Similar Technologies
8. Your Failure to Provide Personal Information
9. Our Retention of Your Personal Information
10. Sharing Personal Information
11. Information Transfers Restricted to the U.S.
12. Privacy Rights Specific to Californians
13. Exercising Your Privacy Rights
14. Your Marketing Choices
15. Links to Other Websites
16. How We Protect Personal Information
17. Children’s Privacy
18. Direct Marketing and “Do Not Track” Signals
19. Privacy Policy Modifications
20. Contact Us

Please familiarize yourself with our privacy practices and let us know if you have any questions. By using the Sites, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Sites.

If you have any questions or comments about this Privacy Policy, please submit a request to

When this Privacy Policy Applies

Our Privacy Policy applies to all of the Services offered by the Fuel Rewards® Program to Users. Our Privacy Policy is intended to describe our data collection practices in the United States. However, because the data protection and privacy laws in some jurisdictions where our Services are located may restrict our data collection and processing practices, our practices may be more restrictive subject to local laws.

Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you, or other sites linked from our Sites or Services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our Services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

Website Terms of Use

By accessing or using the Sites in any manner, you also agree to be bound by the Fuel Rewards® Program’s Terms and Conditions (the “Agreement”). Please read the Agreement carefully. If you do not accept all of the terms and conditions contained in or incorporated by reference into the Agreement, please do not use the Sites.

Information We Collect

We collect information, including personal information, to provide better Services to all our Users. We use the term “Personal Information” to refer to any information that identifies or can be used to identify you. Common examples of Personal Information include full name, email address, information about your device, and certain metadata.

The Personal Information which we collect includes, but is not limited to, the following circumstances and data elements:

  • You may choose to provide us with personal data about yourself, including your name, address, email, telephone number, payment card number, and user name and password, by completing forms on our website, such as when you request information about our Services or register for a program.
  • If you express an interest in obtaining additional information about our Services, request customer support, use the “Contact Us” or similar features on our Site, register to use our Sites or Services, or download certain content, we may require that you provide to us your contact information, such as your name, phone number, or email address, and in some instances, you may elect to provide us with location and address information;
  • If you enroll and participate in the Fuel Rewards® program, we may collect contact information, such as name, postal address, telephone number, email address, gender, household income, loyalty card number and payment card number;
  • The Sites offer interactive and social features that permit you to submit content and communicate with other users. You may provide personal data to us when you post information in these interactive and social features. Please note that your postings in these areas of the Sites may be publicly accessible or accessible to other users;
  • If you report a problem or have a question about our Services, you may provide us with contact information, such as a phone number or email address;
  • We collect certain information automatically, such as your operating system version, browser type, and internet service provider. When you use our Sites, we automatically collect and store this information in service logs. This includes details of how you used our Site; Internet protocol address; and cookies that uniquely identify your browser. We may also collect and process information about your actual location. The information we collect automatically is statistical data and may or may not include Personal Information, but we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties; and
  • If you voluntarily submit certain information to our Services, such as filling out a survey about your transaction, we collect the information you have provided as part of that request.

If you provide us or our Third Parties with any Personal Information relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Privacy Policy. If you believe that your Personal Information has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Information, please contact us by using the information set out in the “How to Contact Us” section below.

Information Collected Related to California Residents

During the last twelve (12) months, we have collected the following categories of Personal Information from Users.


First, middle and last name, alias, postal address, telephone number, unique personal identifier, date of birth, online identifier, Internet Protocol address, driver’s license number, personal email address, business email address, account ID, user employee account data/other password, unique ID assigned by employer, PIN data, language spoken, mother’s maiden name, household income.

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, postal address, telephone number, user employee account data/other password, driver’s license number, credit card number, debit card number, or any other financial information.

Protected classification characteristics under California or federal law.

Age, sex (including gender, gender identity, gender expression).

Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Internet or other similar network activity.

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement, meta data used for matching, reward codes and tags, security codes for password resets.

Internet or other similar network activity.

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement, meta data used for matching, reward codes and tags, security codes for password resets.

Geolocation Data

Physical location or movements

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We obtain the categories of Personal Information listed above from the following categories of sources:

  • Directly from Users or their agents.
  • Indirectly from our Users or their agents. For example, through information we collect from our Users in the course of providing Services to them.
  • Directly and indirectly from activity on our Sites. For example, from website usage details that are collected automatically. In addition, like many companies, we use “cookies” which are small text files a website can use to recognize repeat users, facilitate the user’s ongoing access to and use of the site and to track usage behavior of, for example, the webpages you visit.
  • From social media websites, such as Facebook, and Twitter.
  • From Third Parties that assist us in providing certain transactions and Services, even though it appears that you may not have left our Site.

How We Use Information We Collect

We use your Personal Information in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:

  • To present, operate or improve the Sites and Services, including analysis of Site activity;
  • To inform you about Services and products available from the Fuel Rewards® Program
  • To authorize access to our Sites and Services;
  • To validate your identity or verify communications from you;
  • To provide, maintain, administer or expand the Services, performing business analyses, or for other internal purposes to support, improve or enhance our business, the Services, and other products and services we offer;
  • To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, and other offers or promotions, and to deliver pertinent emails;
  • To send you confirmations, updates, security alerts, and support and administrative messages and otherwise facilitate your use of, and our administration and operation of, the Services;
  • For marketing purposes, including but not limited to, facilitating interest-based advertising, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you;
  • To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews;
  • To respond to and support users regarding their use of the Sites and Services;
  • To administer general recordkeeping;
  • To comply with all applicable legal requirements;
  • To investigate possible fraud or other violations of our Terms and Conditions or this Privacy Policy and/or attempts to harm our Users.
  • For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose.

We and our Service Providers may use IP addresses to understand the locations from which our Users are accessing the Services. Except where prohibited by applicable law or regulation, we may combine information collected through one source with information obtained through other resources. We also may supplement the information we collect with information obtained from third parties. We will treat any information that we combine with your personal information as Personal Information pursuant to this Privacy Policy.

We may use your Personal Information in furtherance of our legitimate interest to provide you with the Services offered by the Fuel Rewards® Program. We may also use your information to manage our contractual relationship with you or to comply with our legal obligations.

To the extent we rely on consent for the processing of your Personal Information, we will seek such consent at the time we collect your personal information. We may also use the Personal Information we obtain about you in other ways for which we provide specific notice at the time of collection.

Sale of Personal Information

We do not sell any Personal Information.

Cookies and Similar Technologies

We and our Third Parties use various technologies to collect and store information when you visit one of our Sites or Services, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services from our Third Parties, such as advertising services. Our third-party advertising and analytics providers include Google Analytics, Salesforce, and similar partners.

The technologies we use for this automatic information collection may include:

Cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Services.

Web Beacons. Pages of our Services or our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count Users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Clickstream Information. Clickstream information is information collected by our computers when you request webpages from the Sites. Clickstream information may include information such as the page served, the time spent viewing the page, source of the request, type of browser making the request, the preceding page viewed and similar information. Clickstream information permits us to analyze how visitors arrive at the Sites, what type of content is popular, what type of visitors in the aggregate are interested in particular kinds of content on the Sites.

Your Failure to Provide Personal Information

Your provision of Personal Information is required in order to use certain Services and third-party programs. In some instances, if you fail to provide such Personal Information, you may not be able to access and use our Services or parts of our Services or third-party programs.

Our Retention of Your Personal Information

We use and retain your Personal Information for as long as necessary to fulfill the purpose for which it is being processed, to carry out legitimate business interests, as well as on the basis of applicable legal requirements (such as applicable statutes of limitation).

After expiry of the applicable retention periods, your Personal Information will be deleted. If there is any information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such information.

Sharing Personal Information

The Fuel Rewards® Program may disclose your Personal Information to Third Parties for a business purpose, which include verifying your identity when making a payment or registering access to your account. When we disclose Personal Information for these reasons, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and c not use it for any purpose except for the purposes set forth in the contract.

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for one or more business purposes:

  • Identifiers;
  • California Customer Records Personal Information categories;
  • Protected classification characteristics under California or federal law;
  • Commercial information;
  • Internet or other network activity information;
  • Geolocation Information;
  • Inferences drawn from other personal information.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We disclose your Personal Information for a business purpose to the following categories of third parties (“Third Parties”):

  • Our affiliates;
  • Commercial providers;
  • Service providers and other third parties we use to support our business, including without limitation those performing core services (such as billing, credit card processing, customer support services, customer relationship management, accounting, auditing, administering sweepstakes, surveys, advertising and marketing, analytics, email and mailing services, information storage, and security) related to the operation of our business and/or the Services, and making certain functionalities available to our users (“Service Providers”);
  • Enterprise accounts, such as Equilon Enterprises, LLC d/b/a Shell Oil Products US (“Shell”). If you register for a Fuel Rewards® Program account at, we will provide your Personal Information to Shell, and its affiliated companies and their respective advertising, promotions and public relations companies. Use of such Personal Information by Shell is subject to Shell’s Privacy Policy found here.
  • Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with the services we provide to you.

We may disclose your Personal Information for legal reasons. Specifically, we will share Personal Information with companies, organizations or individuals outside of the Fuel Rewards® Program if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

  • Fulfill any purpose for which you provide it;
  • Meet any applicable law, regulation, legal process or enforceable governmental request;
  • Enforce applicable Terms and Conditions including investigation of potential violations;
  • Detect, prevent, or otherwise address fraud, security or technical issues;
  • Protect against harm to the rights, property, assets or safety of the Fuel Rewards® Program, our Users or the public, content found on the Services, or to protect the Services from unauthorized use or misuse, as required or permitted by law;
  • Facilitate a business transfer, such as to a buyer or other successor in the event of merger, acquisition, consolidation, divestiture, change in control, dissolution or other sale or transfer of some or all of the Fuel Rewards® Program’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by the Fuel Rewards® Program about its Users will be among the assets to be transferred, and any such successor may use your information for the same purposes set forth in the Privacy Policy.
  • For any other purpose disclosed when you provide the information; and,
  • When we obtain your consent to do so.

We attempt to notify you about legal demands for your Personal Information when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but we do not promise to challenge every demand.

Information Transfers Restricted to U.S.

The Fuel Rewards® Program only has operations in the United States. The Fuel Rewards® Program will transfer data within the United States and to Mexico. The information and Personal Information that we collect may be transferred to, and stored at, a location outside of your local jurisdiction. The jurisdiction where your Personal Information will be processed may or may not have laws that seek to preserve the privacy of Personal Information. Your Personal Information may also be processed by staff operating outside of your jurisdiction who work for us or for one of the organizations outlined in this Privacy Policy in connection with the activities outlined in this Privacy Policy. By submitting your Personal Information using the Sites, you agree to this transfer, storing or processing. We will take all steps necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy. We have put in place commercially reasonable technical and organizational procedures to safeguard the information and Personal Information we collect on the Sites.

Privacy Rights Specific to Californians

Under the California Consumer Privacy Act, California residents have specific rights regarding their personal information. This section describes Californians’ rights and explains how California residents can exercise those rights. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information.

Below we further outline specific rights which California residents may have under the California Consumer Privacy Act.

  • Right to Access Your Information. You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Information over the past twelve (12) months. Any disclosures we provide will only cover the 12-month period preceding the receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
  • Right to Information Portability. You have the right to a “portable” copy of your Personal Information that you have submitted to us. Generally, this means you have a right to request that we move, copy or transmit your Personal Information stored on our servers or information technology environment to another service provider’s servers or information technology environment.
  • Right to Delete Your Information. You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our Service Providers to delete) your Personal Information from our records, unless an exception applies.
  • Right to Non-Discrimination for the Exercise of Your Privacy Rights. You have the right not to receive discriminatory treatment by us for exercising your privacy rights conferred by the California Consumer Privacy Act.

Exercising Your Rights

If you are a California resident who chooses to exercise your rights, you can:

  1. Submit a request using this form via email to, or
  2. Call 888-474-3924 to submit your request.

You may also designate an agent to exercise your privacy rights on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification.

Our Response to Your Request

Upon receiving your request, we will confirm receipt of your request by sending you an email. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. In some instances, such as a request to delete personal information, we may first separately confirm that you would like for us to in fact delete your personal information before acting on your request.

We will respond to your request within forty-five (45) days. If we require more time, we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

In some cases our ability to uphold these rights for you may depend upon our obligations to process Personal Information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, listed below, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

We may deny your deletion request if retaining the information is necessary for us or our Service Providers to:

  1. Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
  3. Debug products to identify and repair errors that impair existing intended functionality;
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.);
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent;
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
  8. Comply with a legal obligation; or
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Your Marketing Choices

You may have certain choices when it comes to how we use your information and we want to provide you with information to make the choices that are right for you.

  • Interest-Based Ads and Other Online Advertising. Visit or to learn more about your options for opting out of interest-based advertising. For more information on various opt-out options, visit the “Interest-Based Advertising” section above. We do not guarantee that all of the third parties we work with will honor the elections you make using those options. Please also keep in mind that even if you opt-out of receiving ads tailored to your apparent interests, you will continue to see online ads, but the ads that you see therefore may be less relevant to your interests.
  • Mobile Devices. Your mobile device may offer settings relating to cookies, pixel tags, Flash cookies, and other similar technologies. We encourage to you to visit your device’s help menu to learn about your options to limit tracking when using your device. For some information on controlling your mobile choices, click here.
  • Social Media Platforms and Networks. We encourage you to review your privacy options and settings with the social media platforms and networks you use to understand what choices you have about sharing information from those platforms and networks with us.
  • Email Marketing. You can opt-out of receiving marketing emails from us by going to our website, or by clicking the unsubscribe link from a marketing email we’ve previously sent you. If we or one of our Third Parties acting on our behalf have sent you a promotional email, you may use the “unsubscribe” link or send us a return email asking to be omitted from future email distributions. Please keep in mind that opting out of marketing emails may impact our ability to allow you access to certain offers, benefits and features. Please also note that even if you opt out of receiving certain marketing emails, that opt-out may not apply to other transactional or legal communications that you may continue to receive from us, such as customer service messages, messages about your account or transactions with us, notices about our policies and terms, and emails responding to your communications with us or requests for information that we receive from you.

Notwithstanding anything else in this Privacy Policy, please note that we always reserve the right to contact you in the event of a change in this Privacy Policy, or to provide you with any service related notices.

Links to Other Websites

The Sites may contain links to webpages operated by parties other than the Fuel Rewards® Program. We do not control such websites and are not responsible for their contents or the privacy policies or other practices of such websites. Our inclusion of links to such websites does not imply any endorsement of the material on such websites or any association with their operators. Further, it is up to the User to take precautions to ensure that whatever links the User selects or software the User downloads (whether from this Site or other websites) is free of such items as viruses, worms, trojan horses, defects and other items of a destructive nature. These websites and services may have their own privacy policies, which the User will be subject to upon linking to the third party’s website. The Fuel Rewards® Program strongly recommends that each User review the third party’s terms and policies.

If you have any questions about the privacy practices of other websites, you should contact the relevant parties controlling these websites for more information.

How We Protect Personal Information

The Fuel Rewards® Program maintains administrative, technical and physical safeguards designed to protect the User’s Personal Information and other information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we and/or our Service Providers use commercially reasonable security measures such as encryption, firewalls, and Secure Socket Layer software (“SSL”) or hypertext transfer protocol secure (“HTTPS”) to protect Personal Information.

Although we take reasonable steps designed to protect your Personal Information, please be advised that no security system or means of transmitting information over the Internet can be guaranteed to be entirely secure (including without limitation with respect to computer viruses, malicious software and hacker attacks). We cannot and do not guarantee or warrant the security of your Personal Information or any information you disclose or transmit to us. We are not responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied or otherwise, that we will prevent such access, and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. Where required under law, we will notify you of any such loss, misuse or alteration of Personal Information that may affect you so that you can take the appropriate actions.

For your own privacy protection, we urge you to keep all passwords confidential. We also recommend that you do not include sensitive information such as passwords, social security numbers or payment information, in any emails that you send to us. If you become aware of any breach of the terms of this Privacy Policy or of the security of the Services, please notify us by email at

Children’s Privacy

The Fuel Rewards® Program is only intended for individuals who are 18 years old or older. Children under the age of 18 are prohibited from participating in the Fuel Rewards® Program.

The Sites are not designed or intended to be used by anyone under the age of 16. If you are under the age of 16 (or a minor in the jurisdiction in which you are accessing our Sites), do not use the Sites, or make purchases via the Sites, use any interactive features of the Sites, or post or submit any Personal Information to our Sites. We do not knowingly or intentionally gather Personal information about children who are under the age of 16. If a child has provided us with Personal Information, a parent or guardian of that child may contact us to have the information deleted from our records. If you believe that we might have any information from a child under age 16 in the applicable jurisdiction, please contact us If we learn that we have inadvertently collected the Personal Information of a child under 16, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible and cease the use of that information in accordance with applicable law.

Direct Marketing and “Do Not Track” Signals

The Fuel Rewards® Program does not track its Users over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (“DNT”) signals. However, some third-party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may include controls to block and delete cookies, web beacons and similar technologies, to allow you to opt out of information collection through those technologies.

California residents are entitled to contact us to request information about whether we have disclosed Personal Information to third parties for the third parties’ direct marketing purposes. Under the California “Shine the Light” law, California residents may opt-out of our disclosure of Personal Information to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your Personal Information with third parties for marketing purposes. To make such a request you should send (a) an email to with the subject heading “California Privacy Rights,” or (b) a letter addressed to The Fuel Rewards Program, Attention: 14241 Dallas Parkway, Suite 400, Dallas, Texas 75254. In your request, please attest to the fact that you are a California resident and provide a current California address for our response. Please be aware that not all information sharing is covered by the California privacy rights requirements and only information on covered sharing will be included in our response. We reserve our right not to respond to requests submitted to addresses other than the addresses specified in this paragraph.

Privacy Policy Modifications

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services or programs, email notification or privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

How to Contact Us

If you have any questions, comments or concerns about this Privacy Policy or if you would like to exercise the choices discussed above, please contact us:

Via e-mail:

By writing to us:
The Fuel Rewards Program
Attn: Privacy Policy Inquiry
14241 Dallas Parkway
Suite 400
Dallas, Texas 75254

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Last updated: July 24, 2020

Dining Program Privacy Policy


Rewards Network Establishment Services Inc. and its affiliates (individually “we,” “us,” and “our,”) which collaborates with Excentus Corporation (“Rewards Partner”) to provide Fuel Rewards® Dining (the “Program”) through this website or the mobile application (collectively, the “Site”) values your privacy. We have prepared this Privacy Policy to describe how we collect, use, and share information about you via our Site and the Program. By visiting the Site, enrolling in the Program and participating in the Program, you are accepting the practices described in this Privacy Policy.

Location of Servers
What We Collect and How We Use It

Personal Information We Utilize for Contests, Giveaways, Sweepstakes, and Other Promotions

Disclosure of Personal Information
Disclosure of Anonymized Information
Transfer of Personal Information
Social Network Plugins
Third-Party Sites
Choices for Email and Marketing Campaigns
Do Not Track
Retention and Disposal of Information
Data Security
Securing Your Personal Information
Payment Card Industry Data Security Standard
Reviewing or Changing Your Information
Information Security Management Group
Cancellation and Terminating Your Account
Your California Privacy Rights

Contact Us
Changes to Our Privacy Policy

Location of Servers


What We Collect and How We Use It

Identifiable Information

You may visit our Site without expressly submitting any information that can be used to identify you (“Personal Information”). However, if you wish to register as a participant in the Program, you will be required to submit Personal Information as further set forth below.

Information We Collect

If you register in the Program, the Personal Information we collect may include your name, email, mailing address, phone number, and other information requested on the registration page. We will also collect the primary account number for the eligible credit and/or debit card(s) that you use to enroll in the Program (“Linked Card”). We do not collect your Linked Card’s expiration date or card security code. The primary account number is the 14, 15, or 16 digit number that appears on the front of your Linked Card (“Linked Card Number”). We need the Linked Card Number to monitor your Linked Card activity for transactions with participating merchants (“Participating Merchants”) that are eligible for Program rewards. Accordingly, you are authorizing us to obtain and receive information about your Linked Card transactions with Participating Merchants from a payment card network (“Payment Card Network”) such as American Express®, Mastercard®, Visa®, Discover®, or a payment card processor.

We may also collect Personal Information about you from Rewards Partner or a bank issuing a credit card on Rewards Partner’s behalf that automatically enrolls you in the Program as a benefit (collectively, “Rewards Partner Information”). If you are automatically enrolled with Rewards Network by Rewards Partner, Rewards Network will only receive, maintain and use the Rewards Partner Information that Rewards Network needs to operate the Program.

You may need to create a user name and password for your Program account with us. We may assign you a unique identification number so that we may more easily identify you and your transactions.

You have the option to also provide us with the month and day of special dates (e.g., birthday, anniversary), dining preferences, and information regarding your personal accounts and/or profiles on third-party social networking sites such as Facebook® and Twitter®, as further described below.

Additionally, we or Rewards Partner (or a non-affiliated third-party supplier, vendor, or contractor on our behalf or on behalf of the Rewards Partner) may collect Personal Information when you send us an inquiry, comment, or request relating to the Program, including any email or mailing address or telephone number you provide, and will use the information you have provided to respond. We may also add this information to your Program profile and use such information as contemplated in this Privacy Policy.

We or Rewards Partner (or a non-affiliated third-party supplier, vendor, or contractor on our behalf or on behalf of the Rewards Partner) use your Personal Information only to operate the Program, including to send you emails, mailings, or other forms of communications (that may be real-time) that relate to the Program, Participating Merchants.

Linked Card Information and Transaction Information

You agree that we may use your Linked Card Number in connection with our operation of the Program, including determining your eligibility for rewards and applying rewards, requesting that you receive rewards, and compliance with this Privacy Policy, the Program Terms of Use and any other applicable terms and conditions. We may disclose the Linked Card Number to Rewards Partner, Payment Card Networks, payment card processors, and payment card issuers, as well as non-affiliated third-party suppliers, vendors, or contractors that we have engaged to help us operate the Program.

We will know when you conduct a transaction with a Participating Merchant. We will collect information about that transaction, including a unique Program identification number, the date and time of your transaction, the amount of your transaction, the name and location of the Participating Merchant, and the Linked Card used for that transaction. We receive this information from Payment Card Networks. We may provide all or a portion of the information collected to a Rewards Partner or a Rewards Partner’s non-affiliated third-party suppliers, vendors, or contractors so that we and/or Rewards Partner can facilitate and administer the Program. You may receive real-time notification about the sharing of your transaction data. We may also use your transaction information to generate internal financial reporting and analysis regarding our business and for external reporting of anonymized data to market our business and the Program to third parties, including potential Participating Merchants and potential rewards partners.

We use the transaction data that we receive to match your transactions at Participating Merchants with available rewards and otherwise for Program rewards administration. In some cases, a Participating Merchant’ payment card processor may experience a lag time (approximately 24 hours) between when a credit and/or debit card is linked to a Program account and when the payment card processor is able to identify and provide us with the dining transaction data associated with that Linked Card. If you believe that you are eligible for rewards for dining at a Participating Merchant, and those rewards have not registered in your Program account within 10 days of the dine, please contact the Program’ Member Services at (855) 694-3463. We reserve the right to require that you provide a receipt from the Participating Merchant or documents reasonably required by us to evidence an eligible transaction in order to receive your reward.

By enrolling in and participating in the Program, you are authorizing us and Participating Merchants, Payment Card Networks, and payment card processors to obtain, provide, and use transaction information related to your purchases (such as date, time, and amount) at Participating Merchants in order to calculate rewards, redeem rewards, and facilitate and make the Program available. You also authorize us to, in our reasonable discretion, collect location data using your device to provide you with recommendations based on your location and past dining activity, analyze your general dining patterns and stores that you visit, and also aggregate this data to help understand general Program member patterns and trends, which we may share with third parties with our discretion.

Survey Information

Following your matched transaction and the processing of any reward, we may send you an email to complete a survey regarding your transaction. When you activate the survey link, you will be taken to a web page operated by us. We (or a non-affiliated third-party supplier, vendor, or contractor on our behalf or on behalf of the Rewards Partner) may collect on an anonymized basis your computer’s IP address or use cookies to collect aggregated, anonymized data related to your survey responses. We may share the anonymized survey information with the applicable Participating Merchant. We may also aggregate your survey response with other survey responses for the applicable Participating Merchant and make those results available to other participants in our rewards programs.

For certain qualifying purchases, you may be required to complete the survey in order to earn rewards.

All reviews, surveys, comments, feedback, and other information about your dining experiences, Participating Merchants, or participation in the Program that you choose to disclose, submit, or convey via the Site (which we refer to collectively as “Comments”) may be reprinted, used, displayed, redistributed, shared, transmitted, excerpted, modified, and/or disseminated (in whole or in part) by us. Your Comments must comply with our Review Guidelines. We reserve the right to remove any Comments that are inappropriate.

Your provision of Comments to us constitutes a nonexclusive, royalty-free, perpetual, irrevocable, and fully sub-licensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such Comments throughout the world in any media.

You warrant that: (i) any use of Comments by us will not violate any right of any third party; and (ii) any Comments are not libelous, unlawful, or obscene.

Review Guidelines

Got something to say?

Rewards Network® encourages its members to give our community feedback after each verified visit to a participating location. Only members who actually dined at a restaurant can submit a review.

DO: Be authentic, accurate, and relevant.

  • Share your original thoughts about your personal experience – not those you've taken from anyone else.
  • Avoid exaggerating or misrepresenting your experience.
  • Focus only on your dining experience – the food, service, cleanliness, or value.

DON’T: Be offensive or accusatory.

  • Obscene, insulting, or malicious comments are considered inappropriate and will be deleted.
  • Any reviews containing references to illegal or unethical activities by a restaurant will not appear online, but will be communicated to the restaurant by Rewards Network.

Rewards Network reserves the right to determine if a particular review is compliant with the content guidelines and Terms and Conditions set forth by Rewards Network. Reviews that do not meet these criteria will not be posted on our website.

Reviews are anonymous – featuring only the reviewer’s first and last initial – and will appear unedited except for the neutralization of program names and rewards categories. If you prefer your feedback not appear on our website, you may opt to share the review only with the program restaurant you visited

Personal Information We Utilize for Contests, Giveaways, Sweepstakes, and Other Promotions

You also may have the option to voluntarily provide us or Rewards Partner, as well as non-affiliated third-party suppliers, vendors, or contractors working on our behalf, with Personal Information in connection with participating in contests, giveaways, sweepstakes, and other promotions, or in connection with completing surveys for us. This information may be added to your member profile, and may be used in accordance with this Privacy Policy or the notice provided at the time of collection. Please review the terms and conditions for such opportunities carefully.

Linked Card Updates

If your card number changes, you are responsible for updating your Linked Card in your account profile. In some cases, we may receive updated credit and/or debit card numbers associated with your Linked Card from payment card processors or Payment Card Networks. If we receive this information, we will update the Linked Card with the new credit and/or debit card number that we receive, and we will use it to operate the Program as described in this Privacy Policy.

IP Addresses

We collect IP address information from any visitor to the Site. We log IP addresses for system administrative purposes only. IP addresses are not used for identification. This information helps us determine how often different areas of the Site are visited. We do not link IP addresses to any information that is personally identifiable.

Usage Information and Session Data

When you visit the Site or click on a link in an e-mail from one of our Participating Merchants, we may collect usage information (“Session Data”). Session Data may include browser type and version, time zone setting, browser plug-in types and versions, operating system, platform, and what Participating Merchants you look at. We may use Session Data for a variety of reasons, including to better understand things like how the Site is navigated, how many visitors arrive at and look at specific pages, and the length and frequency of stays at our Site. We disclose such Session Data to our Participating Merchants to provide proof of attribution metrics.


We may have the ability to collect location data and provide you with push notifications based on your location and past dining activity. We utilize location information to provide you with more relevant location-based restaurant choices, track your general dining patterns and stores that you visit, and also aggregate this data to help understand general Program member patterns and trends, which we may share with third parties in our discretion. You are agreeing that we can collect and use your location data and can continue to do so until you turn off your location settings.

Your device may allow you to disable the collection of location data and push notifications by accessing your device’s application or notification settings. If you do not want us to have access to your location, you may change your location settings. You are agreeing that we can to collect location data until you turn off data collection in your device. We have no responsibility or liability for the functions of location settings within any device.


Like most sites, we use cookies on the Site to collect Session Data and persistent data for several purposes, such as to personalize and improve your individual viewing experiences, track and analyze non-personally identifiable usage statistical information in order to constantly improve the quality of the Site, and for other purposes, including to better understand things like how the Site is navigated, how many visitors arrive at and look at specific pages, and the length and frequency of stays at our Site. We use two different types of cookies on our Site:

  • Session cookies track the user's progression through the Site and session data for a single visit. These cookies enable us to follow the user as they progress from one page to another. Your session cookies expire at the end of your browser session. In addition, if you leave your browser open for a prolonged period, they are set to automatically expire.
  • Persistent cookies are stored on your device between browser sessions, allowing us to remember you and your preferences on the Site. We may use a persistent cookie to remember such information as your user name, name, preferred dining area, favorite restaurants, and Session Data.

Most Internet browsers automatically accept cookies. However, you can instruct your browser to stop accepting cookies or prompt you before accepting a cookie from the sites you visit.

We use Google Analytics in order to analyze traffic and performance related to the Site. To learn how Google uses data when you use our Site, visit

Disclosure of Personal Information

We use your Personal Information and share it with Rewards Partner, Payment Card Networks, and payment card processors to solely operate the Program. We also disclose Session Data to our Participating Merchants, as discussed above. We do not sell Personal Information to any third party and we will not, without your prior express consent, disclose your Personal Information to any third party for them to market to you directly. For example, we may invite you to participate in a survey or special promotional program offered by a non-affiliated third party. Your choice to participate in such a survey or promotional program will indicate your consent for us to share your Personal Information with non-affiliated third parties in connection with the survey or promotional program. If you consent to such disclosure, any information that you provide to the third parties will be controlled by that party's privacy policy, not this Privacy Policy.

We or Rewards Partner may disclose information that we may have, identifiable or not, as necessary for defending and bringing legal actions; if required by a government authority or legal process; when we or Rewards Partner believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or in the good faith belief that disclosure is otherwise necessary or advisable.

By using this Site, you agree that we may collect, use, and disclose any information collected on this Site (as described in this Privacy Policy) for any purpose not prohibited by this Privacy Policy, applicable law, or an applicable agreement.

Disclosure of Anonymized Information

We may share anonymized information about you that is not reasonably identifiable to you with our affiliates, rewards partners, Participating Merchants, and other third parties in our discretion. Such information could be used, for example, to provide us with statistical or other analysis and to market our business, the Program or both. This information is de-identified and cannot reasonably be used to identify you personally. This information is most often aggregated demographic and statistical information (such as information derived from use of our Site or your participation in any Program) and information submitted in connection with restaurant reviews or surveys that you submit to us.

Transfer of Personal Information

We reserve the right to transfer all information and data in our possession, custody, or control to a successor organization in the event of a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets. Any acquirer will remain subject to the terms of this Privacy Policy.

Social Network Plugins

The Site utilizes plugins from various social networking sites (such as Facebook® and Twitter®) to allow you to share and post materials between your Program account with us and your social network accounts. Social networks may use cookies and other tools to collect data regarding your browsing activity. Please be advised that your browser-related information and personal information collected in connection with your use of the social media plug-ins will be transferred to such social networking sites and will be used in accordance with each social networking site’s privacy policy. Your browser-related information may be transferred regardless of whether or not you use the plugin.

If you give us permission to use and post information about your restaurant visits, restaurant reviews, and other activities on our social networking accounts or your social networking accounts, usage of that social network site is governed by and subject to the privacy policy of that third-party social network site and any privacy settings that are available on that third-party site.

Third-Party Sites

We neither own nor control any third-party sites that may be accessible through the Site, and do not control the privacy policies of such third parties. As a result, we assume no responsibility or liability for the actions of such third parties. We suggest that you review the privacy policy of any third-party site before submitting information to them.

Choices for Email and Marketing Communication

You may opt out of receiving Program emails from us. However, doing so will affect your eligibility for all or some Program benefits. You may not opt out of receiving administrative emails related to your account except by terminating your Program participation.

If you do not wish to receive email communications from us, you can unsubscribe from the link in the email you received, change your selections within the Account Information section, or indicate your preferences within a direct communication to us. You may also email us if you wish to unsubscribe, but for your security, please do not send credit and/or debit card information via email.

Do Not Track

Because there is not an industry or legal standard for recognizing or honoring Do Not Track (“DNT”) signals, we do not respond to them at this time.

Retention and Disposal of Information

We retain your information as long as we determine it is required for the operation of our business and Program, and to meet legal, regulatory, and other requirements.

We take reasonable steps to ensure that information is disposed of securely when we no longer require such data.

Data Security

We take commercially reasonable steps to maintain physical, electronic, and procedural safeguards to protect your information. These safeguards may include data encryption, access authorization, firewalls, and physical access control to our data centers. We use industry-standard encryption technologies when transferring and receiving identifiable information. We maintain PCI DSS compliance. You can find our listing on the Visa Global Registry of Service Providers.

We maintain a Service Organization Control (SOC) 3 report. This assessment of our security practices enables you and your stakeholders to validate that we have obtained independent auditor assurance, which attests to our alignment with the American Institute of Certified Public Accountants (AICPA) Security Trust Principles. We may elect in the future to assess our security practices through a standard other than SOC, and we will in any case maintain and routinely test our controls related to the security, integrity, confidentiality, and privacy of the information we collect, store, and process.

Securing Your Personal Information

Rewards Network and the Program will never ask you for personal information, including financial information, via unsolicited telephone calls, emails, postal mailers, or fax transmissions.

Specifically, Rewards Network and the Program will never send you unsolicited requests for the following types of Personal Information: (i) username or password; (ii) email address; (iii) social security number; (iv) credit and/or debit card number; (v) credit card expiration date or card security code; (vi) bank account numbers; or (vii) names of your family members. This list is provided for illustrative purposes only and is not intended to include all categories of information that may be the subject of an unsolicited request for Personal Information.

Any request for personal information of this nature in a conversation not initiated by you should be considered suspicious, even if the communication includes Rewards Network or the Program logos, links to websites that look “like” the Program, or a request for you to take immediate action, such as verifying your account information. Unsolicited communications of this type are often fraudulent “phishing” communications, and could be an attempt to acquire your sensitive personal information for malicious reasons.

Payment Card Industry Data Security Standard

In order to protect your Personal Information, Rewards Network complies with the security standards (PCI DSS) required by the PCI Security Standards Council.

The Council was founded in 2006 by five prominent payment brands — including American Express®, Discover Financial Services®, JCB International®, Mastercard®, and Visa, Inc.®. This global forum is responsible for the development, management, education, and awareness of security standards for credit and debit cards.

PCI DSS applies to all entities involved in payment card processing. This includes retailers where consumer purchases are made, payment card processors, credit card issuers, and service providers. Rewards Network continually reviews its payment card security practices to ensure that those practices satisfy the requirements of the most current version of the PCI DSS compliance standards.

If you suspect that you have received a phishing or other type of fraudulent communication, you should not: (i) click on any links in the offending email; (ii) open any attachments related to the communication; (iii) call any telephone numbers provided in the communication; or (iv) follow instructions contained in the communication. If the phishing or other fraudulent communication purports to be associated with the Program, you should report the communication to Rewards Network by sending an email to You should attach the unsolicited communication to your email report. If you received the communication by postal mail, rather than by email, you should photograph any mailer, letter, and envelope received and attach those materials to the email report that you send to Rewards Network.

Reviewing or Changing Your Information

You can contact us (by email, telephone, or postal mail) to request access and/or modify any information that we have for you, or otherwise modify your preferences pertaining to our marketing communications. To review, change, or update your information:

  • Online: When the Program Site is available, log in to your account and click on the “My Account” link at the top of the homepage. Then click on the appropriate link to change your Personal Information or modify your communication preferences.
  • By postal mail: Please include your email address and mail your request to us at Rewards Network Establishment Services Inc., 2 N. Riverside Plaza, Suite 200, Chicago, IL 60606, Attn: Member Services.
  • By phone: Members may contact Fuel Rewards Dining Member Services toll-free at (855) 694-3463.
  • By email:

To protect your privacy and security, we will take commercially reasonable steps to verify your identity before making corrections or granting access to your information.

Information Security Management Group

We have instituted the Information Security Management Group (ISMG), which is responsible for ensuring that the protection of your Personal Information, including your Linked Card, and other information collected is carried out in accordance with this Privacy Policy.

The following person serves as the contact for the ISMG:

General Counsel
Rewards Network
2 N. Riverside Plaza Suite 200
Chicago, IL 60606
(312) 521-6767

Cancellation and Terminating Your Account

If you do not agree to have your information collected, shared and used as described in this Privacy Policy, you may terminate your Program account at any time by contacting us at (855) 694-3463 or visiting the “My Account” portion of the Program Site while logged in and clicking on the “Cancel Your Membership” link.

If you no longer consent to this Privacy Policy and our collection and maintenance of this information, you must un-enroll from the Program. If you elect to un-enroll or are otherwise deactivated from the Program, we will also need to disclose that information to Rewards Partner, non-affiliated third-party suppliers, vendors, contractors, payment card issuers, payment card processors, and Payment Card Networks as necessary to allow them to remove you from the Program.

Your California Privacy Rights

Pursuant to applicable California law, including the California Consumer Privacy Act (CCPA), Rewards Network makes the following disclosures regarding personal information collected and/or sold by us:

Categories of Disclosed Personal Information

If you are a California resident, then pursuant to the California Consumer Privacy Act (CCPA), you have the right to request:

  • the categories of personal information Rewards Network has collected about you;
  • the categories of sources from which your personal information is collected;
  • the business or commercial purpose of collecting or selling your personal information;
  • the categories of Third Parties with whom Rewards Network shares your personal information;
  • the specific pieces of personal information Rewards Network has collected about you;
  • the categories of personal information that Rewards Network has sold about you and the categories of Third Parties to whom the personal information was sold, if applicable;
  • deletion of your personal information; and
  • an opt out of having your personal information disclosed or sold to Third Parties.

To submit a request, please complete this form, or contact us at (877) 737-3787.

However, Rewards Network will not be required to comply with your request to delete your personal information if it is necessary for us to maintain your personal information in order to:

  • complete the transaction for which the personal information was collected, provide a good or service requested by you, or reasonably anticipated within the context of Rewards Network’s ongoing business relationship with you, or otherwise perform a contract between you and Rewards Network;
  • detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • debug to identify and repair errors that impair existing intended functionality;
  • exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code;
  • engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when Rewards Network’s deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent;
  • to enable solely internal uses that are reasonably aligned with your expectations based on your relationship with Rewards Network;
  • comply with a legal obligation; or
  • otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Rewards Network will not discriminate against you in the event you exercise any of the aforementioned rights under CCPA, including, but not limited to, by:

  • denying goods or services to you;
  • charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
  • providing a different level or quality of goods or services to you; or
  • suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Do We Collect Information From Children?

Our Site is not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Site. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on the Site or on or through any of its features, including your name, address, telephone number, e-mail address or any username you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.

If you believe we might have any information from or about a child under 18, please contact us at

Pursuant to CCPA, we will not sell the personal information of any consumer less than 18 years of age.

Contact Us

For any questions, or to request further information regarding this Privacy Policy, please contact us at

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users‘ personal information, we will notify you by e-mail to the primary e-mail address specified in your account and/or possibly through a notice on our Site‘s home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Site and this Privacy Policy to check for any changes.

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